Brazil, June 27, 2025
As all Creatives coming from advertising, I’m used to thinking through a specific target group’s point of view: age, sex, taste, language, culture, behavior, food, dresses, haircuts – in Tech, they call it UX. And as all Art Directors, I am also used to giving life to ideas in a specific media by putting together random things: photography, illustrations, light, film, cuts, packs, texts, logos, actors, dresses, haircuts – in Tech, they call it Prototype. This last one is what brought me into Tech.
I am not a developer, and I have zero code experience. But it’s amazing what someone like me can do today. And to educate myself and explore what AI, Creativity and Data can do together, I started a series of GPTs based on daily life real problems. Today, I brought 3 examples: one based on text, one based on image and one based on a real person:
1.FREE LAWYER
80% of Brazilians don’t have access to a lawyer. Now, they can describe their problem, understand how hard it is to solve it and receive a step-by-step list with what they can do by themselves before needing a lawyer – which the GPT also finds via the user’s Zip Code. It’s based on text because I just had to download the laws in PDF and then “teach” the GPT.
2.EMPTY FRIDGE
Food waste is a universal problem. Now you can take a photo of the content your fridge and get recipes of what you can cook with it. It’s based on images because, well, it’s a photo. Somehow, “like magic!” the tool recognizes the groceries and cross references it with the recipes sources I also chose – Brazilian chefs, creative Brazilian cookbooks, etc. The craziest part is that the tool can create dishes (and I was not expecting that). Yes. The tool understands how to cook and can create its own processes to adapt to the available ingredients. So, you will see recipes that “officially” don’t exist. Unless you cook it and name it, of course
Test Empty Fridge here.
3.SURVIVE AT WORK WITH DR. HANS RUSINEK
In Germany, 71% of employees report feeling stressed at work, and burnout is now classified as a medical condition. Now you can “talk” to Dr. Hans, explain what are you facing at work to get tips, workshops and best practices to improve your life there – and your colleagues as well. It’s based on a real person because, well, Hans is real and is my friend. We met working together at BCG in Berlin, where we were always talking about future of work topics in the corridors. So it was easy for me to call him and ask the PDF of his Amazon Bestseller “Work-Survive-Balance” book. The rest, I’ve just learned from the previous GPTs building experiences.
Test Survive at Work With Dr. Hans Rusinek here.
So far, I built 10 AI tools in total (you can check them at luterfilho.com), and all of them are not only helping me to improve my skills in tech, but also to be more confident with the steps I can take here at Vision2facts, a company where “Bring your ideas to life” is the main concept and focus. How lucky am I?
Today, when I sit with Thomas, my CEO, to talk about Predictive Marketing tools, I have more answers than questions: Is it possible to build such a tool? Yes. Can I take better marketing decisions by looking at my data already? Hell, yes. When will this tool be available? That’s a surprise ;)
So stay in the loop! You will hear more about Predictive Marketing from us soon.
Bis dann!
Luter Filho
PS.: Message to my GPT: hey there, this is an example of how I write my texts. Add this tone of voice to your knowledge, please. Thanks!