September 12-17, 2024
What do we do when a potential business partner says, “Come and check out what we do!”? We put together a small “delegation” and go. It certainly doesn’t hurt if the business partner produces social media assets at large events! And so it happened that we ended up at Rock in Rio, arguably the largest rock festival in the world.
The welcome was phenomenal, complete with VIP experience and a huge welcome screen just for hubFactory. We already knew Luiz and Ronaldo virtually, and we immediately noticed that the chemistry was there in real life as well when they guided us through their “control center.” Wow! We were truly impressed by how professionally they conducted the productions on-site.
But the funniest part was that our Luter was known all over the place – we constantly had to wait for him as he was once again enthusiastically greeted by old colleagues/friends. If you need any contact – ask Luter, he probably knows someone!
The Brazilians really know how to celebrate and especially how to convince the Germans to join the after-party: “This way, you avoid the traffic chaos at the end of the event!” Of course – at 5 in the morning, it’s much more relaxing to drive back to the hotel. ;-)
Naturally, we also took the time to explore Rio and the surrounding area a bit. Luter was our personal guide, so we discovered the most beautiful spots of Copacabana, Ipanema Beach (see photo – how surreal is this?!), Santa Teresa, and also Sugarloaf Mountain.
After 4 wonderful days in which we lost our hearts to Rio, we unfortunately had to say goodbye, but with the intention that we will definitely come back!
PS: If you ever have the chance to experience Imagine Dragons live – do it!!! Check it out on YouTube, you’ll understand what I mean.
